Elsewhere Visual Identity

Logo Icon

The logo is an important and recognisable asset of Elsewhere. In terms of form, elements of the logo are applied throughout the visuals in the brand. While in terms of style, the contrast of the refined portrayal of the eye against the bold graphic strokes of the asterisk is a representation of the visual essence of the illustrations. The asterisk, reminiscence of a flower icon, is a nod to the slightly retro tone of colours used in my designs.

Logo Colour

Single Colour Logo

Whenever possible, any variation of logo in the shade of dirty talk should be prioritised. If there is insufficient contrast between the background and dirty talk, the single colour logo in lust blush may be utilised instead.

Logo Symbolism

Two Stacked Asterisks

Erotic Nature of Elsewhere

In the context of print, asterisks had the purpose of obscuring obscene words. Its usage immediately implies the erotic nature of the brand.

Subverting Censorship

Subvert the usage of asterisks as censorship by using the spokes of the asterisks as expressive erotic symbols of bodily fluids, and sounds of pleasure.

Protruding Eye

Mind's Eye

By viewing the illustrations and spaces I have created, visitors of this site are peering into my mind’s eye of how I pictured Elsewhere to be.

Tunnel Vision

The state of being immersed by uncontrollable sensations of pleasure coursing through one's corporeal and mental entities.

Colour Palette

Primary Colours

Secondary Colours

Typography

The Primary typeface is usually applied to headers and sub-headers. While the secondary typeface shold be used for body text or smaller type elements.

Primary Typeface   Playfair Display

Secondary Typeface   Roboto

Product Application