Construction Client
REBUILDING A CONSTRUCTION BRAND’S SOCIAL MEDIA PRESENCE FROM THE GROUND UP
THE CLIENT
CSCI is a trusted Florida shell contractor in concrete, masonry, and framing, serving builders and GCs since 1993 and completing around 4,500 shell units a year across the state. When they came to us, the work was already world-class. The social presence telling that story wasn't.
THE CHALLENGE
When CSCI came to us, they had fewer than 300 followers across all of their accounts, profiles that hadn't been fully built out, and barely any posts to speak of. The brand voice coming through on social didn't yet reflect the care, quality, and scale of what they actually deliver in the field. They brought us on to close that gap, so that their social media would look and sound like the standard they hold themselves to every day, and to start building community beyond strict B2B.
WHAT WE DID
We rebuilt CSCI's social presence from the ground up. We started with a brand voice anchored in the phrase their leadership uses every day: "That's the CSCI standard." From there, we built content pillars covering team culture, jobsite progress, partner testimonials, industry commentary, and price transparency.
Every piece of content leaned on real crews, real jobsites, and real stories. None of the templated filler most of their competitors lean on.
One of the strongest threads running through that content is the family-first ethos at the heart of CSCI. The company was started by the founder and is now run by his son, a true second-generation business where the family mentality extends to every person on the team. We've told that story through content showing how CSCI actually treats their crews: competitive pay, real benefits, long-tenured retention, hiring the family members of current employees, and investing in training that grows people into bigger roles inside the company. That authenticity and our promotion of it has earned CSCI features in local newspapers and magazines, with coverage reaching well beyond South Florida.
THE RESULTS after one year of working with Elsewhere
203,500 views
50,600 reach
5,000 profile visits
3,600 content interactions
2,900 link clicks
2,700 new followers
95,700 views
1,800 visits
1,100 content interactions
71 new followers
2.8M impressions
2,861 reactions
2,963 profile page views
1,367 unique profile visitors
278 new followers in the last year
THE SHIFT BEYOND THE NUMBERS
The real sign that the brand transformation was working showed up outside the analytics:
CSCI's partners started requesting to personally appear in content, joining talking-head interviews on the profile
Partners began asking for their own projects to be featured on CSCI's channels
Partners repeatedly remarked on how much more professional and engaging the socials had become
A year ago, CSCI was facing uncertainty in a volatile South Florida construction market. Today, they're hiring multiple positions across the state to meet massively growing demand.
WHY IT WORKED
A real brand voice that sounded like the field, not the brochure. A content strategy built for the people CSCI actually wanted in the room: builders, GCs, and eventually their crews and community. And a commitment to editorial, authentic work over templated posts that make a company look like everyone else.
The work has always spoken for itself. Now the feed does too.
